Design, leadership, and the messy middle of getting things done

My take on building teams, launching products, and learning as I go

The Future of AI in UX
Geoffrey Brailsford Geoffrey Brailsford

The Future of AI in UX

How Artificial Intelligence is Reshaping Product Design
The next frontier in UX design isn’t just about better interfaces. It’s about how AI is transforming user experiences through automation, personalization, and predictive decision-making. As designers, we’re at an inflection point where we can either embrace AI as a creative partner or risk being left behind as technology moves forward.

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Scaling Design Teams for Impact
Geoffrey Brailsford Geoffrey Brailsford

Scaling Design Teams for Impact

3 lessons from leading design at Grubhub
The best design teams don’t just react to product changes. They operate ahead of product needs, influencing strategy, and driving business outcomes. But how do you build a team that does more than execute? How do you create a design function that’s truly embedded in product and business success?

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